Models in demand, it's not just the look, part one

Models in demand, it's not just the look, part one

When you think of the word "model," in the context of a human being, the immediate image that comes to mind is probably Claudia Schiffer, or some of the other Sports Illustrated swimsuit models. Modeling is more than a pretty face and a size 0 dress. The models are used for all kinds of jobs other than fashion photography and clothing.

When companies hire models to represent products, they look for a casual and natural person, while remaining friendly, sociable and attractive. This is doubly important at trade shows. By watching the shows, you'll learn a lot about the good and bad ways to use templates for your business, as this model is "on the spot" for the entire show.

Trade show models, working in person, must be open and be "people". They must enjoy interacting with people and convincing the person who approaches them with hesitation, with the overriding fear of being denied that they are affordable, that they are interested in the subject of the show and that they can respond competently to all the questions of the participant at the show a. To do this, it is important to dress appropriately for the living room.

If your living room has people in suits, your model should be dressed in formal attire. If your salon has participants in jeans and T-shirts, a model should dress in khakis and polos. Having a model dress in tight clothing during a show where it is not the expected outfit will result in an "exclusion zone", where the audience will not know how to interact with it and will be afraid of rejection ... and if people do not approach the model, the model does no good to their client.

In the end, the purpose of a model at a trade show is to help a company promote a product. Those who want to go into modeling must keep this in mind: they have to do more than just look good, they have to engage customers and be a leading sales agent.

Similar articles


Comments (0)

Leave a comment