Ramangwana reGanda
Nekuda kwekurambidzwa kwekufambisa uye kwekubata iyo COVID-19 denda iri kuita inorema hupfumi mukutengesa kwechitoro kwezvakanaka uye zvigadzirwa zvemunhu, kwete chete nekuda kwekuvhara asi nekuwedzera kwekusagadzikana kwehupfumi. Kunyangwe dzimwe nzvimbo dzange dzisingabatwe zvakanyanya kupfuura dzimwe, zvichiri kutarisirwa kuve nehupfumi hwakakura. Iyo inorambidzwa inoiswa nemitemo yehurumende yekushamwaridzana munharaunda uye kukiyiwa, zvinogona kudzora kushandiswa uye kudyara uye kudzora kugadzirwa, kutengeserana, kufamba uye kushanya. (1-4.) Panguva imwecheteyo, iyo yekuwedzera nguva yekuzorora yekunamatira-pamba vashandi vakatendera kuwedzera kwekunaka kwavo kwakasimudzira kuwedzera kushoma kwekutengesa kwepamhepo.
A focus on prevention of Covid-19 and personal safety may shift consumer attention to health and wellness and add more scrutiny to consumers’ personal appearance and ways to improve it. The additional personal time may be used to research ingredients and monitor the effectiveness of the product being used. As a result, we expect consumers to become more aware of ingredients and the claims that are made. Under these social and economic pressures, consumers are likely to question and disregard products whose claims are likely not possible because of the zvishandiso,their lack of efficacy or due to realistic expectations of what is really possible. Because the traditional ways to meet others have been scaled back, social media plays an even greater role than before. This may be especially true for younger consumers who constantly use social media to compare themselves with their peers, fashion influencers and the latest fashion trends. Due to the constant speed and advancement in technology with remote meetings and widespread visibility, personal appearance will be exposed universally resulting in either benefit or detriment. Due to social confinement, it’s no longer what you say or what you’re really about but how you look, especially to others, which puts the initial emphasis on skincare.
Hutano Uye Hutano
Kune vazhinji vatengi kushandiswa kwemhando yepamusoro-magumo inzira yekuzvinyaradza uye kuzvipa mubayiro uye kusimbisa kwavo kwehupfumi uye kwavo kuita. Nekudaro, iyo yekufarira iyo yepamusoro-mutengo zvinhu zviri nani ingangoda imwe tsananguro. Kunyange zvakadaro, iwe unozopedzisira wawana izvo zvaunobhadhara, mabhurani ane yakakwira kushambadzira mitengo senge inogona kuitirwa kune vanozivikanwa endorsement kana hombe kushambadzira mushandirapamwe kazhinji inokwidza mutengo kana kudzikisira pahunhu nekuda kwekushambadzira mari kuti uwane pfungwa yehupfumi. Chero kuderera kwekukura kwehupfumi pamwe nemari yaunorasa nekuda kwechirwere ichi zvinogona kuchinjisa zviwanikwa zvevatengi kune zvakakosha uye zvinonyatsoshanda uye kure nekushambadzira hype.
Zvigadzirwa zvine cosmeceuticals zvinogona kubatsirika kubva kune ino maitiro nekuda kwekuita kwavo kwakapetwa sekunatsa vamiririri vane hutano hwekurapa basa. Izvi zvatove pachena mukuwanikwa kwemishonga yekurwisa-kukwegura kana pre-kuchembera kurapa kunodiwa nevatengi vechikuru vanoda kudzosera kukanganisa uye vashoma vatengi vanoda kudzivirira kukanganisa kusati kwatanga. Nguva yakashandiswa kutsvagisa zvigadzirwa zvine zvigadzirwa zviri nani uye mashandiro akanaka zvichabhadhara zvakanaka zvine chekuita nekuchengetedza uye mabhenefiti akawedzerwa. Izvi zvingangowana kutapudzwa kwakawanda sezvo vanhu vazhinji uye vanosvika pakuziva kuti ganda rine hutano iganda rakanaka, kuitira kuti pfungwa yavo yerunako ibatanidzwe nehutano uye hutano uye pfungwa yakazara yehupenyu.
Sustainable Uye Eco-Shamwari
Sustainable, transparent kana eco-runako maitiro izano rakanaka iro rinosanganisira runako, kuzvitarisira, fashoni uye kupfuura. Haisi yekuvharirwa chete kune zvakasvibirira zvinongedzo uye mafomati asi zvakare iri nezve inogadziriswazve kuputira uye yekugadzira maitiro ari eco-inoshamwaridzika. (5-6.) Vatengi vazhinji vari kuita sarudzo dzekuchengetedza hutano hweganda ravo nepasi panguva imwe chete. Izvi zvinogona kutaurwa nezve runako rwakachena runotsigirwa nesainzi uye kwete kushambadzira hype. Mumwe wemienzaniso yakadai ndeyekuunzwa kwezvinhu zvakawanikwa mugungwa senge algae ayo akapfava asi achipa hupfumi hunovaka ganda.
Iyo yekuwedzera nguva yekuzorora nekuda kwekukiya kwakadzika inogona kubvumira vatengi kuti vadzidze zvakanyanya nezve kuzvichengetedza nekutarisa zvinyorwa zvemidziyo, kutarisa mavhidhiyo ane ruzivo, uye kuongorora zvipupuriro zvevatengi. Ivo zvakare vane mukana wekuti vasarudze zvigadzirwa zvakasvibira uye zvakashambidzika zvine hukama zvakanyanya nechikafu chine hutano pane mafomu akagadzirwa murabhorari. Tisingazive, isu tese tinogona kushingirira ganda rinopenya uye riine hutano sekuratidzira kwekupedzisira kwekunze kwekushambidzika kwakanaka uye hutano kubva mukati nekunze. Nekuda kweizvi, vatengi vane rusarura vanoziva zvigadzirwa zvinonatsa uye zvinopa mabhenefiti emukati senge sainzi yakatsigira zvigadzirwa zvinoshanda padanho remaseru.
Runako Rwakachena
Pane kudiwa kukuru kwezvisikwa kana zvigadzirwa zvehunhu asi chinosekesa ndechekuti chigadzirwa chechisikigo hachiwanzo kuve chiri nani kana chakachengeteka pane icho chakagadzirwa nemakemikari makemikari. Zvinhu zvakawanda zvinogadzirwa murabhoramu zvinowanzove zvakachengeteka nekuti zvakaenzana uye zvinoenderana nemitemo yekuchena. Mumwe muenzaniso zvidziviriro zvinoita kuti zvigadzirwa zvedu zvive zvakachengeteka nekuwedzera sherefu hupenyu hwechigadzirwa uye kudzivirira kukura kwefungus uye hutachiona. Kunyangwe kana iwe usingakwanise kududza chinongedzo, hazvireve kuti zvakashata kwauri. Yakawanda sainzi-y kurira zvigadzirwa, senge hydrolyzed collagen, sodium hyaluronate, superoxide dismutase uye niacinamide zvinobatsira chaizvo paganda.
Zvakare, kune akawanda echisikigo, ehupenyu zvigadzirwa izvo zvinogona kunge zvisina kunaka kune iro ganda. Pamusoro pezvo, zvigadzirwa zvinoti ndezvechisikigo kana zvakasikwa zvinogona kunge zvisiri nani kana kuchengeteka nekuda kwekuti zvakasikwa kana zvakasikwa. Ichokwadi ndechekuti ese ari maviri anodikanwa kugadzira zvigadzirwa zvinochengeteka uye zvine hunyanzvi. Nekudaro, namatira nemhando dzinoonekwa sedzakachena uye dzakavakirwa musainzi kunyangwe dzingave riine lab rakagadzirwa zvigadzirwa izvo zvinowanzoonekwa mune zvakasikwa. Zvinotonyanya kukosha, dzivisa marangi ane mishonga yekuuraya zvipuka, uye zvinokanganisa kana zvinokuvadza zvigadzirwa
CBD Runako
CBD ndicho chigadzirwa chazvino chenguva, icho chinovimbisa kurapa izvo zvinokutambudza. Hatizive zvechokwadi izvo zvinorapwa neCBD, asi zvakawanikwa zvekutanga zvinopa zvimwe zviratidzo. Iyo inorwisa-kupisa iyo yakaratidzirwawo kudzikisa kugadzirwa kwemafuta eganda. Inopinda mukati meganda uye inoshanda padanho remaseru sezvinoita zvinhu zvakawanda zvekukura. Naizvozvo, ine mukana wekuvandudza hutano hweganda nekurapa zvese zviratidzo uye chikonzero. Parizvino, CBD ine zvigadzirwa hazvisati zvayerwa uye kunyange sainzi iri kuvimbisa ichine nzira yekuenda. Kunyangwe izvi, musika wekutarisira ganda wakamhanyira kumberi uye wakaita zvipikirwa kupfuura izvo zvatiri kuziva ikozvino. Iyo ine mukana wekuvandudza iyo yakazara ganda chipingamupinyi basa uye inokodzera mushe sechikamu chekuchinja kuenda kune rwakawedzera rwunako uye zvigadzirwa zvehutano.
Yakagadzirirwa Ganda Kuchengeta
Kufambira mberi mune tekinoroji zvinoita kuti zvive nyore kuendesa zvimwe zvakagadzirwa zvigadzirwa zvekuchengetedza ganda. Parizvino, iyo gadziriso inowanzo ganhurirwa kumibvunzo inobvunza nezverudzi rweganda uye zvido zvemutengi izvo zvingave zvisina kukwana kuve zvakavimbika kana kuita mutsauko Nekudaro, iyo tekinoroji yazvino iri mukutanga kwayo uye haisati yakwanisa kuendesa pane chivimbiso chekugadzirisa kwechokwadi.
Zvigadzirwa zvine maitiro akasarudzika zvichave budiriro huru kana zvikaumbwa zvichibva pamajeneti, shanduko yemahormone uye data rezvebhaometric. Parizvino, zvinoita zvine musoro kutsvagisa zvigadzirwa izvo sainzi yakatsigirwa uye zvinopa zvinovaka muviri izvo ganda rinoda zvisinei nerudzi rweganda. Semuenzaniso, kana uine hanya nekuunyana uye uchida kurwisa kukwegura, shandisa mafomura ane fomu yakagadzikana yevhitamini C, yakadai se ascorbyl phosphate, hyaluronic acid, hydrolyzed collagen uye niacinamide. Ivo vane yakaoma, yakatsvuka uye inopenya ganda vanogona kusarudza zvigadzirwa zvine anti-inflammatories, anti-oxidants uye kukura zvinhu. Kana iwe uchirwara neacne iwe unofanirwa kufunga nezve zvigadzirwa zvizere nemaanti-inflammatories, maantimicrobial uye chero zvigadzirwa zvemberi zvine CBD. Saizvozvo, iwe unogona kutenga zvigadzirwa izvo zvatova nezvakawanda, kana zvisiri zvese izvi zvigadzirwa mune imwechete fomati
Asina Kupinda Aesthetics
Asina-invasive kana mashoma anovhiringidza aesthetics senge botox, miromo yekuzadza, microneedling uye platelet-yakafuma-plasma kurapwa inofungidzirwa kuti ive inozivikanwa uye inowanikwa. Izvo zvakachengeteka, zvisingaite, uye zvinoshanda. Vatengi vadiki vanoziva kwazvo nezveese maitirwo aya, uye vanovatora sechikamu chekushambidzika. Kunyangwe vangave vasingaratidze zviratidzo zvekuchembera parizvino, vari kunetsekana nekuvadzora vasati vatanga. Mhando dzave kudzidzisa vatengi vadiki nezve kukosha kweganda rine hutano kubva vachiri vadiki uye vazhinji vakatanga kutenga zvigadzirwa zvavo zvekuchengetedza ganda vachiri vadiki.
Kubudirira kweE-Commerce
Tekinoroji inoenderera mberi iine zvakakosha pabasa rekuchengetedza ganda nekuda kwehunyanzvi uye kuenderera kuunzwa kwezvitsva zvigadzirwa. Uye zvakare, tekinoroji yakagadziridza nzira yedu yekutenga kuti igone kuitwa zviri nyore uye nyore. Kutanga uye kushanduka kwe e-commerce uye zvemagariro midhiya zvakawedzera zvakawanda zvimiro kune yekutenga ruzivo. Kutsvaga kwakanyanya pamhepo kunogoneka uye kazhinji kuchikosha usati watenga chigadzirwa cheganda.
Maitiro evatengi anoenderera achiratidza kukosha kwechitatu-bato zvipupuriro uye makomendi maererano nezvechiitiko chechigadzirwa. Izvi zvinogona kunge zviri nekuti vazhinji vanoziva kuti kushambadzira kwekambani kunongopa chete iyo yakanaka chikamu chechero chigadzirwa. Chiitiko cheMutengi kuburikidza nekushandisa ekuongorora maturusi uye maadhijitari mapurogiramu anopa mhinduro inowedzera kudyidzana kwevatengi uye iri kuwedzerawo simba. Uye zvakare, kubhadhara kuri nyore uye kukurumidza kuendesa kunosimbisa iko iko kugutsikana uye mufaro wekutora chigadzirwa chitsva chausingatombomirira kushandisa.
Vashandisi vadiki vachienzaniswa nemamwe mapoka ezera, vanosarudza kutenga pamhepo nekushandurwa kwekuda, mhando dzakasiyana dzemhando uye kutarisisa kune ese ari maviri ekupedzisira-uye anodhura mabrandi
Chimwe chinoratidzika mutengi maitiro ndiko kuwedzerwa kwemamwe matanho kune yezuva nezuva yekuchengetedza ganda maitiro kana kushandiswa kwechigadzirwa chinosanganisa yakawanda-nhanho kurapwa Pamusoro pekuchenesa kumeso uye kirimu inonwisa mvura, ivo vanowanzo shandisa toner, kirimu yeziso, uye serum. Yekuwedzera 70-80 muzana inoshandisawo chizoro chinobvisa, chifukidzo uye kirimu yekudzivirira zuva zuva nezuva, izvo zvinotungamira kune avhareji yezvigadzirwa zvitanhatu kusvika kune zvinomwe muzvirongwa zvavo zvezuva nezuva zvekuchengetedza ganda. Iko kushanduka mukushandiswa kwezvakawandisa zvigadzirwa zvine akasiyana mabhenefiti chiitiko chiri kuwedzera uye kuenderera mberi kuenderera nezera rega rega rinobudirira vachishandisa zvimwe zvigadzirwa zvekuchengetedza ganda pazera rapfuura.
Pfupiso
Zvisinei, kana COVID-19 ikanyangarika kana kuti yavepo kuti igare, hunhu hwevanhu kana hwamiswa hunongoda kuenderera. Maitiro azvino uno ekuvandudza tekinoroji uye kuwedzerana kwekudyidzana kwemagetsi epadandemutande angangoramba achienderera, kunyangwe kusangana pachezvako kunogona kuderedzwa Zvitsva zvigadzirwa uye nzira dzekushandisa dzekushandisa dzinoenderera mberi mune ramangwana sezvavakaita kare. Kuti utore mukana wekukosha kunopihwa nemusika, mutengi wemazuva ano anorayirwa kuti azvidzidzise ega kuti akwanise kuudza zvinogona kunyatsoita uye kwete kudonhedza mushambadziro.
Zvinyorwa
- Gerstell E, Marchessou S, Schmidt J, naSpagnuolo E. Sei Covid-19 iri kuchinja nyika yerunako. www.mckinsey.com, Chivabvu 5, 2020.
- Meyer S. Kunzwisisa iyo COVID-19 Mhedzisiro paInternet Shopping Maitiro. www.wechikrobe.com/blog
- Kuferefeta: Pandemic Pantries Dzvinyiriro Yekutengesa Chain Pakati peCovid-19 Kutya. CPG, FMCG & Retail. 03-02-2020. www.bodo.com.
- Dinozo C. Ongororo: Sei COVID-19 Kuchinja Mutengi & eCommerce Maitiro? Kurume 24th, 2020. www.yotopo.com
- Baumann J. Sustainable Runako Maitiro. Kurume 13, 2019. www.eco18.com.
- Schmidt S. 5 Key Trends yekutarisa muMusika Wekunaka muna 2020. Ndira 27, 2020. Yekutsvagisa Blog.
- Kunst A. Kakawanda kwemashandisi ekushandisa pakati pevatengi veU.S. 2017, nezera. Zvita 20, 2019. www.statista.com.
Dr. George Sadowski MD, muvambi weNB Natural, Surgeon and Chief Medical Officer, created NB on the belief that a clear, healthy complexion is within the reach of everyone. With specialized training in molecular biology and biochemistry, Dr. Sadowski developed a comprehensive skincare solution dedicated to the science behind healthy, beautiful skin.
