Nike Primes Biz kabaha loogu talagalay Ciyaarta Jordan
Waxay dooneysaa inay dib u siiso daaqad-hoosaadkeeda hoose, Nike waxay naaqusaysaa qaybinta tafaariiqda kabaha Jordan, laga bilaabo xilliga xasaasiga ah ee ku laabashada dugsiga, iyada oo la siidaayay xayeysiisyo cusub bishii Luulyo.
Madaxa shirkadda Jordan Larry Miller ayaa yiri in kasta oo iibinta kabaha ugu dambeeyay ee Air Jordan XV ay dhaaftay wixii laga filan karay oo dhan, “muddo dheer ayaan wadnay astaanta, maxaa yeelay wax kasta oo suuqa Jordan uu yahay mid joogto ah - waxaan hadda dooneynaa inaan dib ugu laabano maalmood markii dadku u safnaayeen badeecada.
Nike iyo dhammaan noocyada kabaha isboortiga ayaa dhibaato ka soo gaartay xad-dhaafka ah moodeelada iyo tafaariiqda. In kasta oo suuqleyaashu ay guud ahaanba baabi'iyeen alaabada xad-dhaafka ah, dhibaatada tirada badan ee bakhaarradu wali way sii jirtaa - gaar ahaan suuqyada wax laga iibsado, abuurista jawi iibsi tartan.
Nike sidoo kale waxay qorsheyneysaa inay dharkeeda ugu ballaariso akoonno aan ahayn kabo, sida dukaamada waaxda iyo dukaamada magaalada. Milkiilaha Miller ayaa yidhi: Fikradda waa in la helo muuqaal isku daraya qaab isboorti iyo qaab dhab ah.
Heerarka kharash bixinta ayaa xasilloon doona 12 milyan oo doolar, sidoo kale Creative, oo siinaysa Jordan door weyn kormeer si ay u soo bandhigaan taageerayaal firfircoon sida Eddie Jones, Randy Moss iyo Derek Jeter.
