Is baking more than just a passion? Here’s how you can turn it into a home-based business



They say if you do what you love, you’ll never have to work a day in your life. We don’t necessarily believe this to be the case, but rather you’ll work with more determination than ever. Not to mention if you turn your passion into a business, you will be extremely motivated to succeed.

Before you dive into the business sector and become an entrepreneur, there are some things to consider, regardless of the type of business it is.

1. Start with research

The first rule in any new business, especially if it’s a start-up, is to gather enough information about the industry and market you’re about to enter. This will prepare you and you might be able to avoid any unwanted surprises.

Who is your audience?

Make a note of who is your target audience. It is not too difficult for bakeries, as you don't need to narrow your targeted public too much. Everyone loves baked goods, and as long as you decide the direction in which to go, you're set. For instance, offering various options, such as child-friendly with less sugar or vegan products, will broaden your target audience without risking taking too much on your plate.

Competitors and how you can stand out

Knowing who you’re up against is highly important, and you can never be too prepared in this area. Baking is not an easy job and not everyone can do it. However, there are probably enough bakeries in your area that you must constantly check your competition.‌ 

Finding a gap in this kind of market can be difficult, but a way for you to stand out from the crowd is to include a secret recipe or ingredient which will make your clients remember your product. It is a known fact that memory is greatly connected to your senses. Baked goods are highly associated with scents, and scents cause certain feelings, such as heart-warming and familiar. So, offering a unique olfactory experience will be positively associated with your brand, which will make people come back for more.

Materials needed

Chances are, if you’re thinking of opening a home-based bakery,‌  you pretty much have everything you need already. Nevertheless, as you’ll transform the kitchen where you used to bake as a hobby into a proper establishment, it is essential to have a checklist of everything you need. This includes a good-quality oven, a professional mixer – you don’t have to do everything manually and it saves time – enough baking trays, and a kitchen scale.

2. Design your brand

This is probably the most exciting part, after the actual baking and, let’s admit, making a profit is also thrilling. Given that it is your business, your personality will most certainly be translated into everything brand-related, even the smallest details.

Finding the right name and visual representation of your business is not as easy as it seems. It will probably take a few tries until you discover the precise mixture of business name, colour palette and logo design. Find something that speaks to you but is also catchy and easy to remember. If you include your name, keep your customer in mind‌  and make sure it is not too long or difficult to pronounce. Sometimes less is more. So, you can always try a combination or your name and something that represents you, so you keep the personal touch while keeping it neat.

Pack it nicely

It is well known that packaging is a great way of promoting your business, as it provides visual content with the actual product. This way, people will associate what they buy with where they’re buying it from. At first, people might not remember the name immediately, but the details can make all the difference, so make sure you go the extra mile.

In the food industry, it is essential that the packaging looks amazing and is consistent with your brand, but it is also durable enough to transport the goods safely.

Include various dimensions when it comes to boxes to allow your customers to buy as little or as much as they desire. Another detail could be to compartmentalise the boxes, so the products don’t fall on each other. We guarantee this will make the customer happy.

Apart from printing the logo and perhaps a catchy phrase, use tulle ribbon‌  in a variety of colour combinations to match your brand palette. This is a way of showing attention to details. Even more, you can attach a card to the ribbon, which you can use to write any messages, such as something inspirational.

A taste to remember

As mentioned earlier, a way of bringing something new is to include a specific recipe that has been passed on from generation to generation, if you’re lucky enough to have one. On the other hand, you could let go of your creativity and develop an amazingly delicious recipe‌  that is guaranteed to be that special something that differentiates you from your competitors.

Besides, you can find ways of incorporating your logo not only on the packaging but also on your baked goods. It is both visually appealing and tasteful.

3. Delivery: how will it happen?

Given that it is a start-up home-based business, you will not need a large space to conduct your business. Your kitchen is more than enough for an entrepreneur just starting as a professional baker. However, there are some aspects of logistics that need to be taken into consideration.

As the location is not open to customer service, you will need to think about ways of actually selling your baked goods. Catering or delivery-only are both great alternatives, but you should also consider having a tasting event to get people to try everything and make them come back for more. Another option could be selling to local markets, which increases your brand awareness and brings in more customers.

Conclusion

Becoming an entrepreneur is always a risky action, but it can also be gratifying. Turning a passion into a business can be rewarding when people are content with your product and keep coming back. And who doesn’t love baked goods with their cup of coffee or tea?






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