ʻO ka Future of Skincare
Ma muli o ka palena o ka huakaʻi hele a me ka hoʻopili ʻana i ka maʻi maʻi COVID-19 ka hopena koʻikoʻi o ka hoʻokele waiwai i nā kūʻai aku i loko o ka hale kūʻai o ka nani a me nā huahana mālama pilikino, ʻaʻole ma muli wale nō o ka laka akā ʻo ka piʻi ʻole o ka maopopo ʻole o ka hoʻokele waiwai. ʻOiai ʻoi aku ka nui o ka hopena o kekahi mau wahi ma mua o nā mea ʻē aʻe, e manaʻo nui ʻia e loaʻa ka hopena waiwai nui. ʻO nā kapu i kau ʻia e nā lula aupuni o ka hoʻokaʻawale ʻana i ka nohona a me nā lockdowns, e hōʻemi paha i ka hoʻohana ʻana a me ka hoʻopukapuka ʻana a me ka palena ʻana i ka hana ʻana, kālepa, huakaʻi a me nā mākaʻikaʻi. Ua ʻae nā limahana i ka hoʻonui o ko lākou ʻike nani i hoʻoulu ai i ka hoʻonui nui ʻana o nā kūʻai aku pūnaewele.
A focus on prevention of Covid-19 and personal safety may shift consumer attention to health and wellness and add more scrutiny to consumers’ personal appearance and ways to improve it. The additional personal time may be used to research ingredients and monitor the effectiveness of the product being used. As a result, we expect consumers to become more aware of ingredients and the claims that are made. Under these social and economic pressures, consumers are likely to question and disregard products whose claims are likely not possible because of the nā mea hoʻohui,their lack of efficacy or due to realistic expectations of what is really possible. Because the traditional ways to meet others have been scaled back, social media plays an even greater role than before. This may be especially true for younger consumers who constantly use social media to compare themselves with their peers, fashion influencers and the latest fashion trends. Due to the constant speed and advancement in technology with remote meetings and widespread visibility, personal appearance will be exposed universally resulting in either benefit or detriment. Due to social confinement, it’s no longer what you say or what you’re really about but how you look, especially to others, which puts the initial emphasis on skincare.
ʻO ke olakino a me ke olakino
No nā mea kūʻai aku he nui i ka hoʻohana ʻana i nā māka kiʻekiʻe kiʻekiʻe kahi ala e hoʻomoana ai a uku iā lākou iho a e hōʻoia i kā lākou kūleʻa waiwai a me kā lākou pilikino. Eia naʻe, ʻoi aku ka makemake o ka makemake o nā mea kiʻekiʻe ke kumu kūʻai. ʻOiai, loaʻa iā ʻoe ka mea āu e uku ai, nā māka me nā kumukūʻai kūʻai kiʻekiʻe e like me ka mea i loaʻa ʻia no nā kākoʻo a ka poʻe kaulana a i ʻole kahi hoʻolaha pāʻoihana nui e hoʻonui pinepine i ke kumukūʻai a hōʻemi paha i ka maikaʻi ma muli o nā lilo hoʻolaha e hiki ai ke ʻike waiwai. ʻO ka hōʻemi ʻana i ka ulu ʻana o ka hoʻokele waiwai a me ka loaʻa kālā hoʻolilo ma muli o ka maʻi ahulau e hoʻohuli i nā kumuwaiwai o nā mea kūʻai aku i nā mea nui a me nā mea e holo pono ana a mamao aku hoʻi mai ke kālepa hype.
Pōmaikaʻi paha nā huahana i loaʻa nā cosmeceuticals mai kēia au ma muli o kā lākou hana pālua ma ke ʻano he mea hoʻonani me nā mea lawelawe olakino olakino. ʻIke ʻia kēia i ka loaʻa ʻana o nā mālama anti-kūnewa a i ʻole nā mālama ʻelemakule i makemake ʻia e nā mea kūʻai aku ʻelemakule e makemake ana e hoʻohuli i ka pōʻino a me nā mea kūʻai aku ʻōpio e makemake e pale i ka poino ma mua o ka hoʻomaka. ʻO ka manawa e lilo ai i ka noiʻi ʻana i nā huahana me nā mea hoʻohui maikaʻi a me nā hana ʻoi aku ka maikaʻi e uku maikaʻi ʻia e pili ana i nā mālama kālā a me nā kōkua i hoʻohui ʻia. E loaʻa hou paha kēia i ka traction e like me ka nui o ka poʻe e ʻike he ʻili maikaʻi ka ʻili olakino, i pili ai ko lākou ʻano nani i ke olakino a me ke olakino a me ke ʻano holoʻokoʻa.
Hoʻomau Hou A Me Eco-Friendly
ʻO ke ʻano hoʻomau, mōakaaka a i ʻole kūlohelohe he ʻano ʻepekema maikaʻi ia e hoʻopuni ana i ka nani, ka mālama pono ʻana, ke ʻano a ma waho aku. ʻAʻole ia e hoʻopili wale ʻia i nā mea hoʻohui ʻōmaʻomaʻo a me nā formulated akā pili pū ia i ka wahī hoʻopōʻaiapuni a me kahi kaʻina hana e hoʻokipa maikaʻi. (5-6.) Ke hana nei nā mea kūʻai he nui i nā koho e hoʻomau i ke olakino o ko lākou ʻili a me ko ka honua i ka manawa like. Hiki i ka mea like ke ʻōlelo ʻia no ka nani maʻemaʻe mau i kākoʻo ʻia e ka ʻepekema a me ka ʻole o ke kālepa hype. ʻO kekahi o ia ʻano laʻana ka hoʻolauna ʻia o nā mea kai i loaʻa mai e like me ka limu i akahai a hāʻawi i kahi kumu waiwai o ka momona no ka ʻili.
Hāʻawi ka manawa leʻaleʻa hou aʻe ma muli o ka laka i nā mea kūʻai aku e aʻo hou aʻe e pili ana i ka mālama pilikino ʻana e ka nānā ʻana i nā lepili no nā mea hoʻohui, ke nānā ʻana i nā wikiō ʻike, a me ka nānā ʻana i nā hōʻike a ka poʻe kūʻai. E koho paha lākou i nā huahana ʻōmaʻomaʻo a hoʻomaʻemaʻe e pili nui ana i ka papaʻai olakino ma mua o nā formulated i hana ʻia i ka lab. Ma muli o ka noʻonoʻo, hiki iā mākou āpau ke hoʻoikaika i kahi ʻili olinolino a olakino hoʻi e like me ka hiʻohiʻona o ka hōʻike kūwaho kūwaho o ka hoʻomaʻemaʻe maikaʻi a me ke olakino mai loko o waho. Ma muli o kēia, maʻalahi ka poʻe hoʻokae ʻike i nā huahana e hoʻonani a hāʻawi i nā pono kūloko e like me nā mea ʻepekema i kākoʻo ʻia e hana ma kahi pae kelepona.
Nani Maʻemaʻe
Aia kahi koi nui no nā huahana kūlohelohe a ʻokanika paha akā ʻo ka mea hoʻohenehene ʻo ia kahi huahana kūlohelohe ʻaʻole pono i ʻoi aku ka maikaʻi ma mua o ka mea i hana ʻia me nā hui kemika. ʻOi aku ka palekana o nā mea hana he nui i hana ʻia i loko o kahi keʻena hoʻokolohua no ka mea standardized lākou a kūlike i nā lula maʻemaʻe. Hoʻokahi laʻana he preservatives e palekana ai kā mākou huahana ma ka hoʻonui ʻana i ka ola o ka huahana a pale i ka ulu ʻana o ka fungus a me nā bacteria. ʻOiai ʻaʻole hiki iā ʻoe ke haʻi i ka mea hoʻohui, ʻaʻole ia he manaʻo maikaʻi ʻole iā ʻoe. Nui nā ʻepekema kani kani, e like me hydrolyzed collagen, sodium hyaluronate, superoxide dismutase a me niacinamide pono pono no ka ʻili.
ʻO ka mea ʻē aʻe, nui nā mea kūlohelohe, nā meaola ʻona e maikaʻi ʻole paha no ka ʻili. Eia hou, nā huahana e koi ana he kūlohelohe a kūlohelohe paha ʻaʻole ʻoi aku ka maikaʻi a ʻoi aku paha o ka palekana ʻoiai he kūlohelohe a kūlohelohe paha. ʻO ka ʻoiaʻiʻo e koi ʻia nā mea ʻelua e hana i nā mea hoʻonaninani e palekana a loaʻa ka pono. Eia nō naʻe, pili me nā māka i manaʻo ʻia he maʻemaʻe a hoʻokumu ʻia i ka ʻepekema ʻoiai inā loaʻa iā lākou nā lab i hana ʻia i ʻike maoli ʻia i ke kūlohelohe. ʻO ka mea nui aku, pale i nā lama me nā pesticides, a me nā mea kānalua a weliweli paha.
ʻO CBD Beauty
ʻO CBD ka huahana hou loa o kēia manawa, e hoʻohiki nei e hoʻōla i nā mea o kou maʻi. ʻAʻole maopopo iā mākou ka mea a CBD e hiki ai ke hoʻōla, akā ke hāʻawi nei nā hopena mua i kekahi mau hōʻailona He anti-inflammatory ia i hōʻike ʻia e hōʻemi i ka hana aila ʻili. Komo ia i loko o ka ʻili a hana ma kahi pae pūnaewele e like me ka nui o nā mea ulu. No laila, hiki iā ia ke hoʻomaikaʻi i ke olakino o ka ʻili ma ka mālama ʻana i nā ʻōuli a me ke kumu. I kēia manawa, ʻaʻohe i hoʻohālikelike ʻia ʻo CBD i loaʻa nā mea hoʻohui a ʻoiai ke hoʻohiki nei ka ʻepekema aia kahi ala e hele ai. ʻOiai ʻo kēia, ua holo i mua ka mākeke mālama ʻili a hoʻohiki ma mua o ka mea a mākou e ʻike nei no ka ʻoiaʻiʻo. Loaʻa iā ia ka hiki ke hoʻomaikaʻi i ka hana pale ʻili āpau a kūlike hoʻi me kahi ʻāpana o kahi hoʻololi i nā nani maoli a me nā huahana maikaʻi.
Mālama ʻili pilikino
ʻO ka holomua o ka ʻenehana ka maʻalahi o ka lawe ʻana i nā huahana mālama ʻili pilikino pilikino. I kēia manawa, kaupalena ʻia ka hoʻoponopono ʻana i nā hulina e nīnau e pili ana i ka ʻili a me nā makemake o ka mea kūʻai aku ʻaʻole lawa paha e hilinaʻi a i ʻole he ʻokoʻa. Eia nō naʻe, aia i kēia wā ka ʻenehana i kona wā kamaliʻi a ʻaʻole hiki iā ia ke hoʻokō i ka hoʻohiki o ka maʻamau maoli.
E kūleʻa nui nā huahana me nā formulated pilikino ke hoʻokumu ʻia lākou e pili ana i nā genetics, nā hoʻololi hormonal a me nā ʻike biometric pilikino. I kēia manawa, ʻoi aku ka maikaʻi o ka noiʻi ʻana i nā mea ʻepekema i kākoʻo ʻia a hāʻawi i nā meaʻai e pono ai ka ʻili me ka nānā ʻole i ka ʻili. ʻO kahi laʻana, inā hopohopo ʻoe e pili ana i nā wrinkle a makemake i ka anti-ʻelemakule, e hoʻohana i nā formulate i loaʻa kahi ʻano paʻa o ka wikamina C, e like me ascorbyl phosphate, hyaluronic acid, hydrolyzed collagen a me niacinamide. ʻO ka poʻe me ka ʻili, ʻulaʻula a me ka ʻili flaking, hiki iā lākou ke koho i nā mea me nā anti-inflammatories, anti-oxidants a me nā mea ulu. Inā ʻeha ʻoe i ka huehue pono ʻoe e noʻonoʻo i nā huahana piha i nā anti-inflammatories, antimicrobial a me nā huahana e hiki mai ana me CBD. Pēlā nō, hiki iā ʻoe ke kūʻai i nā huahana i loaʻa i ka hapa nui, inā ʻaʻole kēia mau mea āpau i kahi formulate hoʻokahi.
Nā Hana Hou Non Invasive
Hoʻonohonoho ʻia e lilo i mea makemake nui a loaʻa hou hoʻi i nā estetika non-invasive a minimally invasive paha e like me botox, mea hoʻopiha lehelehe, microneedling a me platelet-rich-plasma Palekana lākou, noninvasive, a maikaʻi. Hoʻomaopopo loa nā mea kūʻai aku ʻōpio i kēia mau kaʻina hana āpau, a noʻonoʻo iā lākou i kahi ʻāpana o ke kāhiko ʻana. ʻOiai ʻaʻole paha lākou e hōʻike i nā ʻōuli o ka ʻelemakule i kēia manawa, ua ʻoi aku ko lākou hopohopo me ka hoʻopaʻa ʻana iā lākou ma mua o ka hoʻomaka. Ke aʻo aku nei nā lama i nā mea kūʻai aku ʻōpio e pili ana i ke koʻikoʻi o ka ʻili olakino mai ka wā ʻōpio a hoʻomaka nā mea he nui e kūʻai i kā lākou huahana ʻili ponoʻī i ka wā ʻōpio.
Ka hoʻokō o E-Kalepa
Ke hoʻomau nei ka hopena o ka ʻenehana i ka ʻoihana ʻili no ka mea o ka hana hou a me ka hoʻokomo mau ʻana o nā mea hou. Eia hou, ua hoʻololi hou ka ʻenehana i kā mākou ala o ke kūʻai aku i hiki ai ke hana me ka maʻalahi a me ka maʻalahi. ʻO ka hoʻomaka a me ka ulu ʻana o ka e-commerce a me ka pāpili kaiaulu i hoʻohui i nā nui he nui i ka ʻike kūʻai. Hiki ke noiʻi ākea ākea a pono pinepine ma mua o ke kūʻai ʻana i kahi huahana skincare.
Ke hoʻomau nei nā ʻano mea kūʻai aku e hōʻike i ke koʻikoʻi o nā hōʻike ʻaoʻao ʻekolu a me nā ʻōlelo e pili ana i ka ʻike huahana. ʻO ia paha no ka mea ʻike ka hapanui o ka hoʻolaha ʻana o ka ʻoihana wale nō ka ʻaoʻao maikaʻi o nā huahana. ʻO ka ʻike o ka mea kūʻai mai ma o ka hoʻohana ʻana i nā pono hana diagnostic a me nā polokalamu uila e hāʻawi i ka manaʻo pane e hoʻonui ai i ka launa ʻana o nā mea kūʻai aku a ke loaʻa nei hoʻi ka ikaika. Eia hou, nā uku maʻalahi a me ka lawe wikiwiki e hoʻokūpaʻa i ka ʻoluʻolu koke a me ka pīhoihoi o ka loaʻa ʻana o kahi huahana hou hiki ʻole ke kali e hoʻohana.
Hoʻohālikelike ʻia nā mea kūʻai aku ʻōpio me nā hui makahiki ʻē aʻe, makemake i ke kūʻai pūnaewele me ka loli ʻana o ka noi, nā makemake ʻokoʻa like ʻole a me ka nānā ʻana i nā māka kiʻekiʻe a me nā kumukūʻai maikaʻi ʻelua.
ʻO kekahi ʻano mea kūʻai aku i ʻike ʻia ka hoʻohui ʻia o nā ʻanuʻu he nui i ka mālama ʻana i ka ʻili o kēlā me kēia lā a i ʻole ka hoʻohana ʻana i kahi huahana e hoʻohui i kahi lapaʻau multi-step. Ma waho aʻe o ka hoʻomaʻemaʻe helehelena a me ka kirimalu hoʻoluʻu, hoʻohana pinepine lākou i ka toner, ka mea hoʻonaninani maka, a me ka serum. Hoʻohana pū kekahi 70-80 pakeneka hou i kahi remover makeup, mask a me ka pale pale lā i kēlā me kēia lā, e alakaʻi ana i ka awelika o ʻeono a ʻehiku mau huahana i kā lākou mālama maʻamau i kēlā me kēia lā. ʻO ka loli i ka hoʻohana ʻana i nā huahana he nui me nā keu pono like ʻole kahi hana hoʻonui a me ka holomua mau me kēlā me kēia hanauna e hiki mai ana me ka hoʻohana ʻana i nā huahana ʻili hou aʻe i ka wā ma mua. (7.)
Hōʻuluʻulu Manaʻo
Nānā ʻole, inā nalo ʻo COVID-19 a i ʻaneʻi paha e noho, hiki i ka hana kanaka ke hoʻokumu. E hoʻomau paha nā ʻano o ka neʻe ʻana o ka ʻenehana a me ka hoʻonui ʻana o ka launa pūnaewele cyberspace uila, ʻoiai e hoʻoliʻiliʻi paha ka pilina pilikino. ʻO nā mea hana hou a me nā ala hou no kā lākou hoʻohana e hoʻomau i ka wā e hiki mai ana e like me ka hana ma mua. I mea e lilo ai ka waiwai i hāʻawi ʻia e ka mākeke, aʻoaʻo maikaʻi ʻia ka mea kūʻai aku i kēia manawa e aʻo iā ia iho e hiki ai iā ia ke haʻi i nā mea e hiki ke kūpono maoli a hāʻule ʻole no ka hoʻolauleʻa kūʻai hou ʻana.
Nā kūmole
- ʻO Gerstell E, Marchessou S, Schmidt J, a me Spagnuolo E. Pehea ʻo Covid-19 e hoʻololi nei i ka honua o ka nani. www.mckinsey.com, Mei 5, 2020.
- Meyer S. Ka hoʻomaopopo ʻana i ka hopena o COVID-19 ma ka Pūnaewele Kūʻai Pūnaewele. www.kokokokokokokokokokokokokokokokokokokokokokokokokokoko / blog
- Nīnau: ʻO ke kaulahao kaomi kaomi Pandemi Pantry ma waena o Covid-19 makaʻu. CPG, FMCG & Kūʻai Kūʻai. 03-02-2020. www.Nielsen.com.
- Dinozo C. Nānā: Pehea ʻo COVID-19 Hoʻololi i nā Kūʻai Mea Kūʻai & eCommerce? 24 Malaki, 2020. www.yotopo.com
- ʻO Baumann J. ʻO nā mea e hoʻomau i ka nani. Malaki 13, 2019. www.eco18.com.
- Schmidt S. 5 Key Trends e Nānā ma ka Makeke Nani ma 2020. Ianuali 27, 2020. Blog Research Market.
- Kunst A. ʻO ka pinepine o ka hoʻohana ʻana i nā makika ma waena o nā mea kūʻai aku o U.S. 2017, e ka makahiki. Dec 20, 2019. www.statista.com.
ʻO Kauka George Sadowski MD, founder of NB Natural, Surgeon and Chief Medical Officer, created NB on the belief that a clear, healthy complexion is within the reach of everyone. With specialized training in molecular biology and biochemistry, Dr. Sadowski developed a comprehensive skincare solution dedicated to the science behind healthy, beautiful skin.
